Despite a Troubled Economy, the 2009 International Dairy-Deli-Bake Show Should be a Fruitful Event for Exhibitors and Attendees

Given the current state of the economy, it is certainly common for companies to scale down their normal trade show calendar. It is also highly likely that in addition to fewer exhibitors, overall attendance at trade shows across the country will be lower in 2009 compared to prior years. Trade shows require a significant investment in employees’ time and company money for both exhibitors and attendees; however, unlike many industries, the food and beverage industry has been largely unaffected by the downturn in the economy in 2008 and 2009. If you think about it, food is one of life’s absolute necessities – people are always gonna have to eat! Unlike new cars, flat screen TV’s, and other “luxury” items (like my girlfriend’s weekly, and unnecessary, manicure and pedicure), food is a must no matter what the state of the economy may be. In fact, numerous studies have shown that in times of economic downturn, people actually eat more! I recently read an article in the May 2009 issue of Food Processing magazine that stated that despite the economy, food processors are increasing their overall dedication to new product development compared to prior years, a clear sign that food companies are making strategic moves to differentiate themselves from the competition.

As I result, I anticipate attendance at this year’s IDDBA show to be relatively strong despite the existing economic climate. The IDDBA show provides an ideal avenue for cheese, dairy, deli, and bakery companies to showcase their new products to thousands of attendees at a time when food consumption and new product development is on the rise.

For more information on the 2009 IDDBA show, please visit www.iddba.org. If you are attending the IDDBA show, please feel free to stop by and visit us at booth 4070.