Watch the Enterprise 21 CRM DemoEnterprise 21’s fully-integrated CRM solution helps connect marketing, sales, and customer service personnel by integrating prospect and customer sales activity with the marketing department’s communication and campaign efforts. From demographic analysis and campaign tracking to lead generation and conversion to sales, Enterprise 21’s CRM software delivers a cohesive solution designed to increase sales and customer satisfaction. Read More...
Marketing Management Highlights
- Allows definition of a four-level hierarchy for prospects and customers for groups or segmentation
- Supports customer and prospect buying preferences, interests, and other relevant demographic data
- Supports creation and tracking of marketing campaigns with contact-specific flags for campaign inclusion
- Supports sending of mass emails to prospects and customers based on buying preferences and customer demographics
- Supports email template definition for quick and easy communication
- Tracks lead source for prospects and opportunities
- Supports importing of external contact databases and lists
- Generates mailing labels and form letters via mail merge
- Tracks competitor data for competitive bid analysis